History

How did Passion Ice Baths evolve from a concept to a cornerstone in the world of wellness? The journey began in a small town close to Wim Hof's home, where the founder of Passion Spas, a company renowned for its high-quality hot tubs, was inspired by the remarkable challenge posed by Wim Hof's mission. Transitioning from hot to cold was not just a change in temperature but a paradigm shift in the methods, culture, and sensibilities of the world of home wellness products.

What drives the collaboration between Passion Spas and Wim Hof? The shared challenge is to make cold therapy available to everyone. Cold therapy, recognized for its substantial health benefits, is often limited by geography, culture, and accessibility. Passion Ice Baths shared Wim Hof's vision of transcending these and any other boundaries, making cold therapy accessible to everyone, everywhere. This vision sparked a partnership aimed at innovating and expanding the reach of cold therapy by designing products that deliver on the promise of cold water therapy. Neither Wim Hof nor Passion Ice Baths could fully realize the full potential of cold water therapy on their own. In concert, however, we believe that we have created the products that join Wim Hof's rugged and uncompromising commitment to cold water therapy to Passion Ice Baths’ mission to use innovation to improve how we all live.

What does our collaboration with Wim Hof signify? It represents a fusion of mutual goals and visions between Passion Spas and Wim Hof. This partnership culminated in the creation of Passion Ice Baths. More than a product, Passion Ice Baths is a commitment to making the energizing benefits of cold therapy universally accessible, supporting wellness regardless of one's location.